If you follow me on Facebook or Instagram, you may have noticed but last week, I experimented with Reels to see if they increase Instagram engagement. My goal was to 1) encourage 3 friends to join me 2) post 15 Reels and 3) track my analytics. Here’s my 7 day report.

Here are my takeaways:

1. Reels need a call to action.
2. Content matters.
3. Creativity matters.
4. Accounts reached doesn’t equate to new follows. All 8 of my née follows came from Clubhouse.