Should you Use Reels to Build Your Brand?

If you follow me on Facebook or Instagram, you may have noticed but last week, I experimented with Reels to see if they increase Instagram engagement. My goal was to 1) encourage 3 friends to join me 2) post 15 Reels and 3) track my analytics. Here’s my 7 day report.

Here are my takeaways:

  1. Reels need a call to action.
  2. Content matters.
  3. Creativity matters.
  4. Accounts reached doesn’t equate to new follows. All 8 of my née follows came from Clubhouse.

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