Have you ever began a conversation with someone where they make a comment about something you posted on social media.
This happens to me all the time and it used to make me really uncomfortable because 1) I was not as intentional about my posts and 2) I didn’t want to be viewed through the lens of one is Isolated experience or joke.
Today, I’m going to talk about the importance of developing a personal brand identity that drives the way you project yourself in social media spaces.
I got a few tips, experiences and tricks that will help you!
Recently, I decided that in order to best promote my podcast, I needed to create more content on my social media. I created several reels that I thought were extremely funny. The response was great. However, people close to me began to share concerns with how the content of my reels didn’t align with who they knew me to be. The reason is simple. I divorced my brand standard for the sake of a trend. I gained traction amping those who didn’t know me, but confused those who did. One of my friends noted that someone called him and said “Is Elder Beaumonte still an Elder at the church?”
Yes, even those I share scriptures and 2-3 podcast episodes a week about God, one reel made people question my reputation. The moral of the story is that standards matter. If you stray from your own standard, people will know.
So, how do I establish my brand standard on social media?
- I assume that every platform I’m on and everything I share contributes to who people think I am. So, I make decisions about what I post to ensure alignment with my calling. Before I post, I ask myself, “is this in alignment with who I am and who I want to be?”
- I make adjustments to my privacy settings on social media to ensure that my brand and reputation is not controlled by what other people post about me or tag me in.
- I go back and review what I’ve posted in the past and delete things that don’t reflect who I am anymore.
- Personal friends and family members can become very common on social media. While they may have good intentions or be sharing something funny, I’m not afraid to delete comments and followers up with them privately.
- I care about the quality of my photos and graphics. I only post them when the lighting is optimal. I untag myself from photos that aren’t flattering.
- I move very quickly at times and often need to go back and spellcheck. A misspelling or bad grammar can change the meaning or intent of a post.
- I work to ensure that my values, calling abs affiliations are reflected in my presentation. I want people to know what I care about.